Bored of Authority

A name like Bored of Authority makes a promise the brand has to keep, and a problem it has to solve.

The attitude is the whole appeal to the people it is for. It is also the first thing that makes a serious investor hesitate. The brand had to do both jobs at once.

We built one that keeps its edge where it counts and earns its credibility where that counts more. Defiant on the street and in the store, disciplined in the deck and on the balance sheet, without ever looking like it had to choose.

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