Haakon Black Vodka

Vodka is the hardest spirit to make matter. It is defined by what it lacks, sold mostly on the bottle, and forgotten between the first sip and the second.

To launch a new one is to walk into the most crowded shelf in the room and ask to be remembered.

So we did not start with the marketing. We started with the product and built everything outward from there: a brand with enough point of view to give a colourless spirit a reason to be remembered, made to be chosen on purpose rather than out of habit, and convincing enough to bring backers along for the build.

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